To glorify God by empowering eligible micro and small entrepreneurs in Santa Rosa, Laguna, and surrounding areas with responsive and tailored financial solutions, fostering their business growth and personal well-being, while actively contributing to a thriving and sustainable local community and environment.

Mission:

Vision:

To be the leading and most trusted financial partner in Santa Rosa, Laguna, and adjacent municipalities and cities, recognized for our deep understanding and unwavering support of micro and small enterprises and our proactive role in building resilient communities and a healthy environment. We envision our clients achieving significant business expansion, secure and flourishing families, and enhanced social standing. We strive for an engaged, highly skilled, and fairly rewarded team, and deliver consistent and strong returns for our shareholders.

Core Values (A.R.I.S.E.):

• A- Awareness: We are attuned to the needs of our employees, clients, stockholders, community, and the environment. We listen to and understand the challenges of small business owners, farmers, and local entrepreneurs to ensure our services meet their real needs.

• R - Respect: We demonstrate respect in our relationships with clients, employees, stakeholders, and the broader community. We value diversity, listen with empathy, and act with humility.

• I- Integrity: Guided by a reverent fear of God, we uphold high ethical standards of honesty, transparency, and accountability in all personal and professional matters.

• S-Service: We place the needs of others above our own. With a client-centered mindset, we serve with compassion, thoughtfulness, and responsiveness.

• E- Excellence: We strive to excel through continuous learning and innovation. By improving our skills, services, and systems, we aim to deliver the highest quality solutions.

Leadership Team

• Marie Christine M. Del Castillo (Chairman)

• Elena J. Atienza (Director)

• Joseph Fredric A. Del Castillo (Director)

• Felimon L. Del Prado (Director - Independent)

• Manuel Ramon S. Melencio (Director)

• Rosalina Ruby N. Melencio (Director)

• Benjamin Franklin V. Sim (Director)

• Arlyn Bando Navarro (Corporate Secretary)